Blockchain u medijima i novinarstvu: primjene, prakse i potencijali

master's thesis

• Title (english): Blockchain in Media and Journalism: Applications, Practices and Potentials
• Author: Karlo Pavković
• Mentor: Davorka Vidović (mentor)
• Committee member: Davorka Vidović (predsjednik povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Committee member: Antonija Čuvalo (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Diplomski rad istražuje primjene, prakse i potencijale blockchain tehnologije u medijima i novinarstvu. Kroz eksplorativni pristup, studija se temelji na istraživanju i kvalitativnoj analizi temeljenoj na intervjuima s ekspertima. Glavni cilj je razumjeti mogućnosti koje blockchain pruža medijima i novinarstvu, s posebnim naglaskom na trenutne i buduće primjene. Rad se bavi definiranjem osnovnih koncepta blockchain tehnologije, analizom kako blockchain može rješavati ključne izazove u novinarstvu poput lažnih vijesti, smanjenja povjerenja u medije, ekonomskih pritisaka i nedostatka transparentnosti. Također se analiziraju trenutne primjene blockchaina u medijima kroz studije slučaja, uključujući primjere prisutne na hrvatskoj medijskoj sceni. Rad identificira potencijalne buduće primjene blockchaina u novinarstvu i istražuje moguće prepreke za njihovu implementaciju. Zaključno, otvara se diskusija o utjecaju blockchaina na socijalne, ekonomske i tehničke aspekte novinarstva s ciljem poticanja daljnjeg istraživanja i rasprave na ovu temu.

Abstract (english)

The master's thesis explores the applications, practices, and potentials of blockchain technology in media and journalism. Through an exploratory approach, the study is grounded in research and qualitative analysis based on expert interviews. The primary objective is to understand the opportunities blockchain offers to media and journalism, with a particular emphasis on current and future applications. The work delves into defining the fundamental concepts of blockchain technology, analyzing how blockchain can address key challenges in journalism such as fake news, declining trust in media, economic pressures, and lack of transparency. It also examines current applications of blockchain in media through case studies, including examples present in the Croatian media landscape. The study identifies potential future applications of blockchain in journalism and investigates possible barriers to their implementation. In conclusion, a discussion is opened on the impact of blockchain on the social, economic, and technical aspects of journalism, aiming to encourage further research and debate on the topic.

• Keywords: blockchain; mediji; novinarstvo; lažne vijesti; transparentnost; studije slučaja; implementacija; izazovi; potencijali; tenhnologija
• Keywords (english): blockchain; media; journalism; fake news; transparency; case studies; implementation; challenges; potentials; technology
• Language: croatian
• URN:NBN: urn:nbn:hr:114:965379
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-11 12:05:47