Uloga TikToka u širenju radikalno desnih ideja

master's thesis

• Title (english): The Role of TikTok in Spreading Radical Right-Wing Ideas
• Author: Helena Kolar
• Mentor: Marijana Grbeša-Zenzerović (mentor)
• Committee member: Marijana Grbeša-Zenzerović (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Nensi Blažević (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj diplomski rad istražuje ulogu TikToka u širenju radikalno desnih ideja i kakav potencijalni utjecaj ima na korisnike. Kombinacija kvantitativne analize sadržaja i netografije, korištena je za sveobuhvatnu analizu prevalencije, prirode i angažmana s radikalnim sadržajem na platformi. Kvantitativnom analizom ispitano je 350 TikTok videa, od kojih je 208 identificirano da propagiraju radikalno desne ideje. Ovi su videozapisi imali značajan angažman među korisnicima, s nekoliko stotina tisuća pregleda. Istraživač je listanjem po TikTok For You stranici tijekom razdoblja od sedam dana upao u rupu ekstremizma, radikalizacije, teorija zavjere i ekstremnih desnih ideja. Netnografsko istraživanje omogućilo je dublje razumijevanje emocionalnih iskustava korisnika i strategija koje su kreatori koristili da pojačaju svoju poruku. Nalazi naglašavaju potrebu za moderiranjem sadržaja i regulacijom na TikToku kako bi se odgovorilo na izazove koje donosi neregulirano širenje ekstremističkih ideja. Ovo istraživanje doprinosi sve većem broju literature o utjecaju društvenih mreža na ideološku polarizaciju i naglašava važnost poticanja odgovornih digitalnih interakcija.

Abstract (english)

This master thesis investigates the role of TikTok in the dissemination of radical right-wing ideas and the potential impact on users. A mixed-methods approach, combining quantitative content analysis and netnography, was employed to comprehensively analyze the prevalence, nature, and engagement with extremist content on the platform. The quantitative analysis examined 350 TikTok videos, out of which 208 were identified as propagating radical right-wing ideologies. These videos received significant engagement, with an average of multiple hundreds of thousands of views. By scrolling through the TikTok For You page over a period of seven days, the researcher fell into a hole of extremism, radicalization, conspiracy theories and extreme right-wing ideas. Netnographic exploration provided a deeper understanding of users“ emotional experiences and the strategies employed by creators to amplify their message. The findings highlight the need for improved content moderation and regulation on TikTok to address the challenges posed by the unregulated spread of extremist ideas. This research contributes to the growing body of literature on social media“s influence on ideological polarization and underscores the importance of fostering responsible digital interactions in the digital age.

• Keywords: TikTok; radikalno desne ideje; društveni mediji; analiza sadržaja; netnografija; ekstremizam; moderiranje sadržaja; digitalni utjecaj; online angažman
• Keywords (english): TikTok; radical right-wing ideas; social media; content analysis; netnography; extremism; content moderation; digital influence; online engagement
• Language: croatian
• URN:NBN: urn:nbn:hr:114:662146
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-11 12:38:36