Uloga odnosa s javnošću u popularizaciji ženskog poduzetništva u Hrvatskoj

master's thesis

• Title (english): The Role of Public Relations in the Popularization of Female Entrepreneurship in Croatia
• Author: Ljiljana Filipović
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Dejan Gluvačević (član povjerenstva)
• Committee member: Zlatan Krajina (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

U sklopu diplomskog studija Novinarstvo na Fakultetu političkih znanosti u Zagrebu, izrađen je diplomski rad naslovljen "Uloga odnosa s javnošću u popularizaciji ženskog poduzetništva u Hrvatskoj". Ovaj rad je rezultat istraživanja koje je temeljeno na analizi triju organizacija koje okupljaju žene poduzetnice u Hrvatskoj: udruga Međunarodna mreža poslovnih žena, udruga poduzetnica "We Croatia" te udruga žena poduzetnica "Perspektiva". Kroz primjenu metode polustrukturiranog intervjua, ovaj rad je imao za cilj detaljno istražiti djelovanje ovih udruga u hrvatskom javnom prostoru te doprinijeti sveobuhvatnijem razumijevanju i promociji ženskog poduzetništva u Hrvatskoj. Kroz ovaj diplomski rad, nastojalo se doprinijeti promicanju važnosti i potencijala ženskog poduzetništva u Hrvatskoj. Kroz jasan uvid u aktivnosti i pristupe navedenih udruga te kroz analizu uloge odnosa s javnošću u njihovom radu, ovaj rad ima za cilj inspirirati daljnje napore usmjerene prema podršci i jačanju uloge žena u poduzetništvu te poboljšanju njihove vidljivosti i utjecaja u hrvatskom društvu.

Abstract (english)

As part of the graduate study in Journalism at the Faculty of Political Science in Zagreb, a thesis entitled "The role of public relations in the popularization of female entrepreneurship in Croatia" was prepared. This paper is the result of research based on the analysis of three organizations that bring together women entrepreneurs in Croatia: The International Network of Business Women, the association of entrepreneurs "We Croatia" and the association of women entrepreneurs "Perspektiva". Through the application of the semi-structured interview method, this paper aimed to investigate in detail the activities of these associations in the Croatian public space and to contribute to a more comprehensive understanding and promotion of women's entrepreneurship in Croatia. Through this thesis, an effort was made to contribute to the promotion of the importance and potential of female entrepreneurship in Croatia. Through a clear insight into the activities and approaches of the aforementioned associations and through an analysis of the role of public relations in their work, this work aims to inspire further efforts aimed at supporting and strengthening the role of women in entrepreneurship and improving their visibility and influence in Croatian society.

• Keywords: udruge žena; žensko poduzetništvo; odnosi s javnošću; Hrvatska
• Keywords (english): women's associations; female entrepreneurship; public relations; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:114:197489
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2023-09-20
• Created on: 2023-10-25 08:35:43