Reality televizija u Hrvatskoj i njene publike

master's thesis

• Title (english): Reality Television in Croatia and Its Audiences
• Author: Ana Petrić
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Committee member: Petra Kovačević (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Reality televizija relativno je mladi televizijski žanr kojeg karakterizira jedna specifična žanrovska hibridnost. Njena jednostavna definicija glasila bi da je to pojam koji se referira na žanr televizijskog programa koji dokumentira nepisane, nerežirane scenarije s amaterskim glumcima koje kamere promatraju u unaprijed konfiguriranim okruženjima. Rad se temelji na teoriji upotrebe medija radi zadovoljenja potreba (Uses & Gratification) i prethodnim istraživanjima odnosa publika prema realitiju. Zbog svoje kompleksnosti reality televizija poznaje mnogo podžanrova, a cilj ovog rada bio je saznati u kolikoj mjeri i zašto se reality emisije gledaju u Hrvatskoj, s naglaskom na dating reality emisijama ''Ljubav je na selu'', ''Gospodin Savršeni'' i ''Brak na prvu''. Kako bi se isto saznalo, provedena je online anketa koju je ispunilo 162 ispitanika, a u kojoj su najvećim dijelom sudjelovale žene te mlade osobe od 22 do 35 godina, mahom zaposlene ili studenti s područja Šibensko – kninske županije i Grada Zagreba. Iako je to uzorak ispitanika na temelju kojeg nije moguće generaliziranje, može se zaključiti da među ispitanicima reality emisije nisu preferirani televizijski sadržaj, a publike koje ih gledaju (oko 35%), najčešće ih gledaju sami i to kada nema ništa drugo na televizijskom programu ili kada se žele odmoriti nakon napornog dana.

Abstract (english)

eality television is a relatively young television genre characterized by a specific genre hybridity. Its simple definition would be that it is a term that refers to a genre of television programming that documents unwritten, undirected scripts with amateur actors observed by cameras in pre-configured environments. The work is based on the theory of the use of media to satisfy needs (Uses & Gratification) and previous research on the audience's relationship to reality. Due to its complexity, reality television has many sub-genres, and the aim of this work was to find out in what percentage and why reality shows are watched in Croatia, with an emphasis on the dating reality shows "Farmer Wants a Wife", "The Bachelor" and "Marriage at first sight''. In order to find out the same, an online survey was conducted, which was completed by 162 respondents, and in which the majority were women and young people aged 22 to 35, mostly employees or students from the area of Šibenik - Knin County and the City of Zagreb. Although this is a sample of respondents on the basis of which it is not possible to generalize, it can be concluded that reality shows are not preferred television content among the respondents, and the audiences who watch them (about 35%) most often watch them alone and when there is nothing else on the television program or when they want to rest after a hard day.

• Keywords: reality televizija; žanr; medijske publike; upotreba medija radi zadovoljenja potreba
• Keywords (english): reality television; genre; media audience; Uses & Gratification Theory
• Language: croatian
• URN:NBN: urn:nbn:hr:114:288449
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-11-30 09:07:07