Seksualizacija žena u reality showu "Gospodin Savršeni"

master's thesis

• Title (english): Sexualization of Women in the Reality Show "Gospodin Savršeni"
• Author: Tena Gajski
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Committee member: Petra Kovačević (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Tema ovog rada i istraživanja je seksualna objektivizacija žena u medijima. Teorijski okvir pokriva način prikaza žena u medijima globalno, seksualnu objektivizaciju žena, muški pogled na ženu kroz snimanje, a u fokus je stavljena i stereotipizacija te njezine podvrste. Istraživanje se temelji na reality programu Gospodin Savršeni, u čijem se uzorku od 10 epizoda, analizom sadržaja ispituju seksualna objektivizacija i stereotipizacija. Budući da stereotipizacija nerijetko ide uz objektivizaciju, istražen je i ovaj aspekt. Metode istraživanja su kvantitativna i kvalitativna analiza sadržaja, a jedinica analize je svaki kadar u kojem se pojavljuje žena, odnosno kandidatkinja. Cilj rada je utvrditi nalaze li se, u kojem obliku i mjeri, seksualizacija i stereotipizacija u ovom reality programu. Dobiveni rezultati prikazuju postotak od 20,7% prisutnosti seksualne objektivizacije u uzorku od 10 epizoda, a 0,4% rodne i tradicionalne stereotipizacije. Može se zaključiti da iako slabije zastupljena, ova problematika ipak je prisutna.

Abstract (english)

The topic of this paper and research is the sexual objectification of women in the media. The theoretical framework covers the portrayal of women in the media globally, the sexual objectification of women, the male gaze towards women in filming, and the focus is also placed on stereotyping and its subtypes. The research is based on the Croatian version of the reality franchise "The Bachelor" in which a sample of 10 episodes is used to analyze content for sexual objectification and stereotyping. Since stereotyping often goes hand in hand with objectification, this aspect is also explored. The research methods include both quantitative and qualitative content analysis, with the unit of analysis being every frame featuring a woman or a female candidate. The aim of the study is to determine whether sexualization and stereotyping are present in the reality show, in what form, and to what extent. The obtained results indicate a 20.7% presence of sexual objectification in the sample of 10 episodes, and 0.4% for gender and traditional stereotyping. It can be concluded that, although less prevalent, these issues are still present.

• Keywords: seksualizacija žena; seksualna objektivizacija; stereotipizacija; Gospodin Savršeni; reality televizija; mediji
• Keywords (english): sexualization od women; sexual objectification; stereotyping; The Bachelor; reality TV; media
• Language: croatian
• URN:NBN: urn:nbn:hr:114:701817
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-11-30 09:23:33