Stavovi mladih o clickbaitu

master's thesis

• Title (english): Attitudes of Young People towards Clickbait Headlines
• Author: Petra Križanac
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Committee member: Petra Kovačević (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Novinari su se oduvijek trudili smisliti naslov koji će zainteresirati čitatelja. S obzirom na sve veću konkurenciju i lakšu dostupnost vijestima, potreba za smišljanjem zanimljivih naslova je sve veća. Zbog toga se u medijima sve češće koriste clickbait strategije koje se oslanjaju na krivo predstavljanje činjenica te zavaravanje čitatelja kako bi on ušao u sami članak. Clickbait se često poistovjećuje sa negativnim pojavama poput senzacionalizma, obmane, gubitkom povjerenja u medije te dezinformiranjem čitatelja. Ipak, unatoč negativnim stranama clickbaita, mnogi su mišljenja kako je on „nužno zlo“ u suvremenom novinarstvu. Cilj ovog rada bio je istražiti stavove mladih ljudi o clickbaitu, a odabrana metoda je anketa koja je bila podijeljena među osobama do 30 godina starosti. Anketu je ispunilo 104 ispitanika. Ustanovljeno je kako ispitanici smatraju kako je clickbait štetan, no istovremeno i opravdan u današnjem novinarstvu.

Abstract (english)

Journalists have always tried to come up with a headline that will interest the reader. With an increasing competition and easier access to news, the need to come up with interesting headlines is increasing. This is why clickbait strategies are increasingly being used in the media, which rely on misrepresentation of facts and deceiving the reader in order to get into the article itself. Clickbait is often identified with negative phenomena such as sensationalism, deception, loss of trust in the media and misinforming readers. However, despite the negative aspects of clickbait, many are of the opinion that it is a „necessary evil“ in modern journalism. The aim of this work was to investigate the attitudes of young people about clickbait, and the chosen method was a survey that was distributed among people up to 30 years of age. The questionnaire was answered by 104 respondents. The results reveal that the respondents believe that clickbait is harmful, but at the same time justified in today's journalism.

• Keywords: Clickbait; senzacionalizam; mladi ljudi; suvremeno novinarstvo; vijesti
• Keywords (english): Clickbait; sensationalism; young people; contemporary journalism; news
• Language: croatian
• URN:NBN: urn:nbn:hr:114:119050
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-11-30 12:52:27