Prilagodba novinarskog sadržaja mlađoj publici na društvenim mrežama TikTok i Instagram

master's thesis

• Title (english): Adapting Journalistic Content for Younger Audiences on TikTok and Instagram
• Author: Andrej Soldo
• Mentor: Dina Vozab (mentor)
• Committee member: Dina Vozab (predsjednik povjerenstva)
• Committee member: Petra Kovačević (član povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ova studija ispituje razloge medijske prilagodbe sadržaja popularnim društvenim mrežama poput TikToka i Instagrama. Studija također pokušava razotkriti nove vrijednosti vijesti za mlade u digitalnom okruženju. Na temelju fokus grupe u kojoj je sudjelovalo osam (8) predstavnika Z generacije otkriveno je 12 vrijednosti vijesti koje igraju važnu ulogu na društvenim mrežama te služe kao motiv mladima za daljnje informiranje i otkrivanje vijesti. Novinske kuće hrle na popularne društvene mreže kako bi bile u toku s trendovima s ciljem približavanja budućoj mladoj publici. Trendove koje su društvene mreže donijele, poput prezentiranja vijesti u kratkim video formatima još uvijek se pokazuju izazovnim jer se na utrci do publike na Instagramu i TikToku mediji znaju izgubiti. Istražujući kako se mediji prilagođavaju mlađoj publici i kako nove vrijednosti vijesti utječu na informiranost mladih, studija pridonosi daljnjim istraživanjima i razumijevanju načina na koji društvene mreže oblikuju novinarstvo te kako nove vrijednosti utječu na prezentaciju vijesti.

Abstract (english)

This study examines the reasons for media adaptation of content to popular social networks such as TikTok and Instagram. The study also tries to unravel the new values of news for young people in the digital environment. Based on a focus group in which eight (8) representatives of Generation Z participated, 12 news values were found that play an important role on social networks and serve as a motive for young people to inform and discover news. Newspapers are flocking to popular social networks to stay abreast of trends with the aim of reaching future young audiences. The trends that social networks have brought, such as presenting news in short video formats, are still proving to be challenging because in the race to reach the audience on Instagram and TikTok, the media can get lost. Researching how the media adapts to a younger audience and how new news values affect the information of young people, it contributes to further research and understanding of how social networks shape journalism and how new values affect the presentation of news.

• Keywords: društvene mreže; tiktok; instagram; twitter; eferemalno novinarstvo online novinarstvo; novinar; vrijednosti vijesti; generacija Z; mladi; fokus grupa
• Keywords (english): social networks; tiktok; instagram; twitter; ephemerla journalism; journalist; online journalism; news values; generation Z; youth; focus group
• Language: croatian
• URN:NBN: urn:nbn:hr:114:699432
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-11-30 13:52:41