Uloga odnosa s javnošću u promociji nautičkog turizma Hrvatske

master's thesis

• Title (english): The Role of Public Relations in the Promotion of Nautical Tourism of Croatia
• Author: Nives Jekić
• Mentor: Hrvoje Jakopović (mentor)
• Mentor: Dejan Gluvačević (komentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Committee member: Dejan Gluvačević (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Diplomski rad Uloga odnosa s javnošću u promociji nautičkog turizma Hrvatske osmišljen je kako bi se istražilo u kojoj mjeri odnosi s javnošću pomažu pri promociji nautičkog turizma Hrvatske. Teorijski dio rada obuhvatio je teoriju odnosa s javnošću, odnosa s javnošću u turizmu te objašnjenje nautičkog turizma u svijetu i u Hrvatskoj. Praktični dio rada koristio se metodom analize sadržaja da bi se provjerila teza koja pretpostavlja da su odnosi s javnošću važan faktor u promociji nautičkog turizma Hrvatske. Rezultati istraživanja prikazali su da Hrvatska ima odlične predispozicije i da više 90 % mrežnih stranica marina predstavlja nautički turizam u pravom svjetlu, a društvene mreže mogle bi tome još pridonijeti, no treba uložiti trud te kreativno i konzistentno promovirati nautički turizam u virtualnom balonu. Do tada će i dalje usmene preporuke i iskustva biti na prvom mjestu razloga zbog kojih se odabire upravo Jadran kao destinacija za savršen odmor i plovidbu.

Abstract (english)

The Master's Thesis "The Role of Public Relations in the Promotion of Nautical Tourism of Croatia" was designed to explore the extent to which public relations contribute to the promotion of Croatian nautical tourism. The theoretical part of the thesis covered the theory of public relations, public relations in tourism, and an explanation of nautical tourism in the world and in Croatia. The practical part of the thesis used content analysis as a method to test the hypothesis that public relations are an important factor in promoting Croatian nautical tourism. The research results showed that Croatia has excellent predispositions, with more than 90% of marina websites presenting nautical tourism in the right light, and social media could further contribute to this, but it requires effort and creative, consistent promotion of nautical tourism in the virtual sphere. Until then, word-of-mouth recommendations and experiences will continue to be the primary reasons for choosing the Adriatic as a destination for a perfect vacation and sailing.

• Keywords: Odnosi s javnošću; turizam; nautički turizam; Hrvatska
• Keywords (english): Public relations; tourism; nautical tourism; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:114:634971
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-11-30 13:55:06