Komunikacija Europskog socijalnog fonda na društvenim mrežama

professional thesis

• Title: Komunikacija Europskog socijalnog fonda na društvenim mrežama : primjer programa zapošljavanja žena - Zaželi
• Title (english): Communication of the European social fund on social media : the example of the women's employment program - Wish
• Author: Ivana Matošin
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Igor Vidačak (predsjednik povjerenstva)
• Committee member: Smiljana Leinert-Novosel (član povjerenstva)
• Committee member: Hrvoje Jakopović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-12-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Radom i anketnim istraživanjem u okviru istoga želi se dobiti uvid kako su korisnici bespovratnih sredstava u okviru Europskog socijalnog fonda putem Programa zapošljavanja žena-Zaželi koristili društvene mreže za komunikaciju svojih projekata. Program zapošljavanja žena-Zaželi, operacija koja je tijekom financijskog razdoblja 2014.- 2020. godine imala najveći broj ugovorenih projekata, sastoji se od tri faze provedbe. Tijekom provedbe ovog Programa, ukupno je financirano 1.184 projekta u vrijednosti od 292,4 milijuna eura (ili 2,2 milijarde kuna), zaposleno je 22.655 žena kako bi pružile podršku i skrb za 129.153 starije/ ili nemoćne osobe.
Na primjeru Programa Zaželi nastojao se dobiti odgovor je li komunikacija na društvenim mrežama bila usmjerena na promociju i povećanje vidljivosti rezultata projekata te na dosezanje krajnjih korisnika tijekom provedbe projekata. Cilj je identificirati razloge, koristi i eventualna negativna iskustva povezana s korištenjem društvenih mreža te planove o budućem korištenju istih.
Kroz teorijski dio rada pružen je pregled okvira te obveza u području komunikacije i vidljivosti tijekom financijskih razdoblja provedbe fondova EU.

Abstract (english)

This paper together with the survey research aims to gain insight into how beneficiaries of grants under the European Social Fund through the Women's Employment Program - Zaželi used social media to communicate their projects.
The Women's Employment Program - Zaželi, the operation that had the largest number of contracted projects during the 2014-2020 financial period, consisted of three phases of implementation. During the implementation of this Program, a total of 1,184 projects worth EUR 292.4 million (or HRK 2.2 billion) were financed, 22,655 women were employed to provide support and care for 129,153 elderly/infirm persons.
Using the example of the Zaželi Program, the idea was to get an answer as to whether communication on social media was aimed at promoting and increasing the visibility of project results and reaching end users during the implementation of projects. The goal was also to identify the reasons, benefits and possible negative experiences associated with the use of social media and plans for their future use.
Through the theoretical part of the paper, an overview was provided of the framework and obligations regarding communication and visibility during the financial periods of EU funds implementation.

• Keywords: društvene mreže; komunikacija; vidljivost; fondovi EU; Europski socijalni fond; Zaželi
• Keywords (english): Social Media; Communication; Visibility; EU Funds; European Social Fund; Zaželi
• Language: croatian
• URN:NBN: urn:nbn:hr:114:733465
• Study programme: Title: Public Relations; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću (sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access; Embargo expiration date: 2024-01-15
• Created on: 2023-12-19 08:28:33