Strateško komuniciranje Vlade Republike Hrvatske na društvenim mrežama u kriznim situacijama

master's thesis

• Title (english): Strategic Communication of the Government of the Republic of Croatia on Social Networks in Crisis Situations
• Author: Ante Milković
• Mentor: Marijana Grbeša-Zenzerović (mentor)
• Committee member: Marijana Grbeša-Zenzerović (predsjednik povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-02-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovim istraživanjem pokušat će se utvrditi je li se aktualna Vlada Republike Hrvatske pridržavala pravila dobre krizne komunikacije u svojoj vlastitoj kriznoj komunikaciji prema javnosti. Indikatori za dobru kriznu komunikaciju će se donijeti na temelju teorijskog okvira koji je formiran na područjima krizne komunikacije, društvenih mreža i government communicationa. Višestrukom studijom slučaja će se analizirati potresi u Zagrebu i na Banovini, pad drona u Zagrebu te kriza navodnog trovanja bočicom Romerquelle vode. Analizirat će se objave, za te slučajeve relevantnih aktera vladine komunikacije, na društvenim mrežama Facebook i X (Twitter). Doprinos ovog rada je taj što analizom obuhvaća područja koja su u Republici Hrvatskoj poprilično aktivna, a to su stalne krize, dinamična politička scena i sve brže rastuće društvene mreže.

Abstract (english)

This research will attempt to determine whether the current Government of the Republic of Croatia adhered to the rules of good crisis communication in its own crisis communication to the public. Indicators for good crisis communication will be adopted based on the theoretical framework that was formed in the areas of crisis communication, social networks and government communication. A multiple case study will analyze the earthquakes in Zagreb and Banovina, the drone crash in Zagreb and the crisis of alleged poisoning from a bottle of Romerquelle water. The announcements, for these cases, of the relevant actors of government communication, on the social networks Facebook and X (Twitter) will be analyzed. The contribution of this work is that the analysis includes areas that are quite active in the Republic of Croatia, namely constant crises, a dynamic political scene and ever faster growing social networks.

• Keywords: kriza; komunikacija; društvene mreže; vladine komunikacije
• Keywords (english): crisis; communication; social networks; government communications
• Language: croatian
• URN:NBN: urn:nbn:hr:114:093934
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-03-04 07:28:57