Rodni stereotipi u medijskom izvještavanju o inicijativi "Muževni budite" portala večernji.hr i jutarnji.hr

master's thesis

• Title (english): Gender Stereotypes in the Media Coverage of the Initiative "Be Manly": The Cases of the News Portals večernji.hr and jutarnji.hr
• Author: Marina Kostrić
• Mentor: Davorka Vidović (mentor)
• Committee member: Davorka Vidović (predsjednik povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Committee member: Domagoj Bebić (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-09-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Prevlast određene religijske perspektive ili ideje nad drugima očituje se kroz djelovanje institucije ili društvenog pokreta koji ostvaruje nadmoć kroz nesvjesno i koordinirano podčinjavanje onih drugih, pritom promovirajući svoj ideološki svjetonazor kao općeprihvaćen. Unutar konteksta rada, ciljano se istražuju medijski prikazi inicijative Muževni budite po pitanju socijalne pravde i ravnopravnosti spolova, kao i pokušaji promicanja jednakosti ili naglašavanja očuvanja tradicionalnih rodnih uloga. Rad se koristi primarno kvantitativnom analizom sadržaja (uz naznake kvalitativne metode). Analiza je provedena na 100 članaka portala Jutarnjeg.hr i Večernjeg.hr (50 članaka od svakog portala). U konačnici, ovaj rad dolazi do zaključka kako je medijski dojam o inicijativi Muževni budite uglavnom većinski baziran na neutralnijem pristupu izvještavanja oba portala, uz iznimke komentatora kolumni koji jasno podupiru njeno djelovanje i odraz su subjektivne percepcije autora. Nadalje, nalazi istraživanja navode na to da rodne stereotipizacije unutar članaka i fotografija kao odraza stava portala nema. Naime, ista je sadržana samo kroz medijsko prenošenje stava inicijative i njenih nakana, a koja je u samoj svojoj naravi stereotipno nastrojena naspram oba spola jer se poziva na društvenu hijerarhiju i odnos (ne)ravnoteže moći između spolova, koji unutar modernih i sekularnih društva, jednostavno nije održiv. Ovo istraživanje o rodnim stereotipima unutar medija može služiti kao polazišna točka istraživanjima većeg opsega. Važnost medija očituje se kroz potencijal oblikovanja društva i vrijednosti koje se nameću kao poželjne, dok su novinari pri samom vrhu tog procesa, preuzevši ulogu profesionalnih komunikatora. Portali, vrsta modernog medija, samo su alat dijeljenja ideja, događaja i ideologija, dok su novinari ti koji kritički pristupaju događajima i odgovorno prenose sadržaj. U moderno vrijeme kada su ljudi izloženi neselektiranim informacijama, profesionalno novinarstvo koje ne slijedi društvene trendove već ih propitkuje, od presudne je važnosti.

Abstract (english)

The supremacy of a certain religious perspective or idea over others is manifested through the action of an institution or social movement that achieves supremacy through the unconscious and coordinated subjugation of others, while promoting its ideological worldview as universally accepted. This paper targets media representations of the Be Manly initiative regarding social justice and gender equality, as well as attempts to promote equality or emphasize the preservation of traditional gender roles. The said paper is primarily used for quantitative content analysis (with hints of qualitative method). The analysis was conducted on 100 articles from the Jutarnji.hr and Večernji.hr web portals (50 articles each). Paper concludes that the media impression of the Be Manly initiative is mostly based on a more neutral reporting approach from both portals, with the exception of column commentators who clearly support its activities and are a reflection of the author's subjective perception. Furthermore, the research findings indicate that there is no gender stereotyping within the articles and photos as a reflection of the portal's stance. Namely, stereotypes are only present within the media coverage by means of the initiative and her purposes being covered by the portal, which in its very nature is stereotypically biased against both sexes. It calls upon archaic social hierarchy and the imbalance of power between the sexes. This specific research on gender stereotypes within the media can be utilized as a commencement for larger-scale research. The importance of media is manifested through the potential of shaping society and the values imposed as desirable. Journalists are at the very top of this process, assuming the role of professional communicators. Portals, a type of modern media, only serve as a tool to share ideas, events and ideologies, while journalists are the ones who critically approach events and responsibly transmit content. In modern times, when people are exposed to unselected information, professional journalism that does not follow social trends but rather questions them is of crucial importance.

• Keywords: rodni stereotipi; portali; analiza sadržaja; molitelji; "Muževni budite"
• Keywords (english): gender stereotypes; media portals; content analysis; public rosary prayer; "Be Manly"
• Language: croatian
• URN:NBN: urn:nbn:hr:114:385229
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-02 08:50:42