Generacijski jaz iz perspektive generacije Z - analiza odabranih video objava na TikToku

master's thesis

• Title (english): A generation gap from the perspective of generation Z - an analysis of selected TikTok videos
• Author: Lorena Palić
• Mentor: Zlatan Krajina (mentor)
• Committee member: Zlatan Krajina (predsjednik povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Committee member: Petra Kovačević (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-09-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Cilj ovog diplomskog rada je dobiti uvid u načine na koje generacija Z komunicira generacijski jaz na društvenoj mreži TikTok. Rad obuhvaća analizu generacija s posebnim naglaskom na Milenijalce i Generaciju Z, kao i na utjecaj digitalnog okruženja na njihove karakteristike i međusobnu komunikaciju. Kroz kvalitativnu analizu sadržaja s TikTok platforme, rad istražuje kako generacija Z komunicira generacijski jaz i izražava svoj identitet. Glavni nalazi istraživanja pokazuju da je digitalno okruženje, u kojem je Generacija Z odrasla, značajno oblikovalo njihove komunikacijske obrasce i vrijednosti. Zaključuje se da razumijevanje ovih generacijskih karakteristika može doprinijeti boljem međugeneracijskom razumijevanju i potencijalnom smanjivanju generacijskog jaza. TikTok se ističe kao ključan alat za izražavanje stavova, kreativnosti i identiteta Generacije Z.

Abstract (english)

The main goal of this thesis is to gain insight into the ways in which generation Z communicates the generation gap on TikTok. The paper includes an analysis of generations with a special emphasis on Millennials and Generation Z, as well as the influence of the digital environment on their characteristics and mutual communication. Through a qualitative content analysis of relevant TikTok video posts , this paper explores how Generation Z communicates the generation gap and expresses its identity. The main findings of the research show that the digital environment, in which Generation Z grew up, significantly shaped their communication patterns and values. It is concluded that the understanding of these generational characteristics can contribute to better intergenerational understanding and the potential reduction of the generation gap. TikTok stands out as a key tool for expressing the attitudes, creativity and identity of Generation Z.

• Keywords: generation Z; Millenials; generation gap; TikTok
• Keywords (english): generation Z; Millenials; generation gap; TikTok
• Language: croatian
• URN:NBN: urn:nbn:hr:114:938804
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-09 12:48:00