Retorička analiza rubrike Fit portala index. hr

master's thesis

• Title (english): A rhetorical analysis of the section "Fit" on the news website index.hr
• Author: Lucija Mitrović
• Mentor: Boris Beck (mentor)
• Committee member: Boris Beck (predsjednik povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Ovaj rad sadržava retoričku analizu jednog od najutjecajnijih tabloidnih portala u Hrvatskoj, Index.hr-a. Index. hr portal je koji sadrži velik broj lifestyle rubrika, a ovaj rad prikazuje retoričku analizu rubrike „Fit“. Svrha je ove retoričke analize ukazati na pravilnosti koje se ponavljaju u člancima rubrike „Fit“ kao i istražiti posjeduju li ovi članci „Clikbait“. U fokusu se ovog rada nalaze članci koji govore o zdravlju, brizi za tijelo i um, gubitku kilograma, savjetima stručnjaka, unaprjeđenju životnog stila te članci vezani uz celebrity osobe i njihove navike koje se tiču ove teme. Metodom retoričke analize obuhvaćeni su Index-ovi članci u okviru razdoblja od studenog 2023. do srpnja 2024. Rad je pokazao zajedničke značajke od tekstnih vrsta pa sve do argumentacijskih strategija te „Clikbaita“ koje se ponavljaju u člancima rubrike „Fit“.

Abstract (english)

This paper contains a rhetorical analysis of one of the most influential tabloid portals in Croatia, Index.hr. Index. hr is a portal that contains many of lifestyle sections, and this paper presents a rhetorical analysis of the "Fit" section. The purpose of this rhetorical analysis is to point out regularities that are repeated in the articles of the "Fit" section, as well as to investigate whether these articles possess "clickbait". The focus of this work is articles that talk about health, care for the body and mind, weight loss, expert advice, lifestyle improvement, and articles related to celebrities and their habits related to this topic. Using the method of rhetorical analysis, Index's articles were covered within the period from November 2023 to July 2024. The work showed common features from text types to argumentative strategies and "clickbait" that are repeated in the articles of the "Fit" section.

• Keywords: fit; clikbait; trivija; zdravlje; prehrana
• Keywords (english): fit; clikbait; trivia; health; nutrition
• Language: croatian
• URN:NBN: urn:nbn:hr:114:208487
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-11 09:39:30