Medijsko portretiranje Jadranke Kosor nakon političke karijere na portalima index.hr, vecernji.hr i 24sata.hr 2023.

master's thesis

• Title (english): The media portrayal of Jadranka Kosor after her political career: the cases of the news websites index.hr, večernji.hr and 24sata.hr in 2023
• Author: Živa Bajsić
• Mentor: Dunja Majstorović Jedovnicki (mentor)
• Committee member: Dunja Majstorović Jedovnicki (predsjednik povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Committee member: Kristian Došen (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-09-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Unatoč općem napretku prema rodnoj ravnopravnosti, političarke se još uvijek suočavaju s izazovima poput medijski posredovanih stereotipa i predrasuda koje narušavaju njihov javni imidž. Ovaj diplomski rad analizira medijsko prikazivanje bivše premijerke Jadranke Kosor, a cilj je ustanoviti je li bilo rodno pristranih praksi u medijskom izvještavanju tijekom 2023. Analiza sadržaja na trima portalima (index.hr, večernji.hr i 24sata.hr) otkrila je da se Kosor često prikazuje kroz prizmu fizičkog izgleda i privatnog života, umjesto kroz prizmu političkih postignuća. Tekstovi su kratki, senzacionalistički i često preuzeti s društvenih mreža, što ukazuje na površnost izvještavanja. Takvi medijski obrasci, uz prisutnost stereotipa i objektivizacije te s naglaskom na fizički izgled, trivijaliziraju žene u politici i produbljuju rodne podjele.

Abstract (english)

Despite general progress towards gender equality, female politicians still face challenges such as media-mediated stereotypes and prejudices that damage their public image. This thesis analyzes media portrayal of former Croatian Prime Minister Jadranka Kosor, with the aim of investigating gender-biased practices in media reporting during 2023. Content analysis that was carried out on three portals (index.hr, večernji.hr and 24sata.hr) revealed that Kosor is often portrayed through the prism of physical appearance and private life, instead of political achievements. Media texts are short, sensational and are often taken or copied from social media, which indicates the superficiality of journalistic reporting. Such media patterns, with the presence of stereotypes and objectification and with an emphasis on physical appearance, trivialize women in politics and deepen gender divisions.

• Keywords: Jadranka Kosor; političarke; žene; rodna pristranost; stereotipi; objektivizacija; medijsko portretiranje
• Keywords (english): Jadranka Kosor; politicians; women; gender bias; stereotypes; objectification; media portrayal
• Language: croatian
• URN:NBN: urn:nbn:hr:114:729360
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-14 08:13:26