Suvremena politička komunikacija putem društvenih mreža - analiza sadržaja predizborne kampanje za predsjednika SAD-a 2016. godine

master's thesis

• Title (english): Contemporary Political Communication via Social Networks: a Content Analysis of the 2016 US Presidential Campaign
• Author: Barbara Budić
• Mentor: Domagoj Bebić (mentor)
• Committee member: Domagoj Bebić (predsjednik povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2017-07-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Kako nam trendovi 21. stoljeća nameću, medijska publika okreće se sve jednostavnijim, kraćim i bržim oblicima informacija - društvenim mrežama, odnosno formama koje društvene mreže pružaju, poput fotografija, isječaka videa, memea i sl. Osim što su svakodnevnu komunikaciju učinile lakšom i dostupnijom svima, društvene su mreže omogućile i praćenje političkih događaja s tzv. engagementom, odnosno povratnom informacijom. U ovom radu analizirat će se komunikacija predsjedničkih kandidata putem društvenih mreža nedavne predizborne kampanje koje su u najvećoj mjeri zaokupljale američku, svjetsku pa tako i hrvatsku javnost. Analizirat će se najzanimljivije i najistaknutije objave demokratske kandidatkinje Hillary Clinton te republikanca Donalda Trumpa, objavljene putem Facebook i Twitter kanala. Ova se predizborna kampanja u velikom dijelu odvijala putem društvenih mreža, što čitavu priču čini mnogo zanimljivijom. Kako Amerikanci, tako su i Hrvati sudjelovali u raspravama o kandidatima na društvenim mrežama te time doprinijeli velikoj galami oko samih predsjedničkih izbora.

Abstract (english)

As the trends of the 21st century impose, the media audience is turning to the simpler, shorter and faster forms of information - social networks, or forms that social networks provide, such as photographs, video clips, memes, etc. Apart from making everyday communication easier and more accessible to all, social networks also enabled the monitoring of political events with engagement and feedback. In this paper, the communication of presidential candidates will be analysed through the social networks of the recent pre-election campaigns that occupied the American, world and even the Croatian public. The most interesting and prominent announcements of Democratic candidate Hillary Clinton and Republican Donald Trump will be analysed, published via Facebook and Twitter channels. This pre-election campaign was largely played via social networks, which makes the whole story much more interesting. As Americans, so Croats participated in the discussion of candidates on social networks, thus contributing to the great controversy surrounding the presidential elections itself.

• Keywords: izbori; SAD; Amerika; Donald Trump; Hillary Clinton; politička komunikacija; društvene mreže; Facebook; Twitter
• Keywords (english): elections; USA; America; Donald Trump; Hillary Clinton; political communication; social networks; Facebook; Twitter
• Language: croatian
• URN:NBN: urn:nbn:hr:114:034116
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2017-10-30 12:10:02