Recepcija distopijske vizije budućnosti na primjeru "Black Mirrora" - odraz mračne ljudske prirode u dehumanizirajućem cyber-okruženju?

master's thesis

• Title (english): The Reception of the Dystopian Vision of the Future on Black Mirror Case: A Reflection of the Dark Human Nature in a Dehumanising Cyber-enviroment?
• Author: Lucija Tunković
• Mentor: Helena Popović (mentor)
• Committee member: Helena Popović (predsjednik povjerenstva)
• Committee member: Sanjin Dragojević (član povjerenstva)
• Committee member: Smiljana Leinert-Novosel (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2018-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Uz pomoć kvalitativne metode fokus grupa, ovim se istraživačkim radom nastojala istražiti i rekonstruirati recepcija medijskog teksta Black Mirror. Black Mirror je antologijska televizijska serija kojom se istražuje odnos između čovjeka i tehnologije, unutar visoko tehnološki sofisticiranih okoliša budućnosti. Neočekivane posljedice korištenja nove tehnologije središnja su problematika ovog medijskog teksta. U istraživanju su sudjelovale dvije fokus grupe, točnije 12 kazivača odabranih metodom namjernog uzorkovanja. Kako bi sudionicima bilo olakšano sudjelovanje u diskusiji, tijekom istraživanja prikazani su isječci iz tri epizode: The Entire History of You, Nosedive i Be Right Back. Sve tri epizode problematiziraju određene aspekte odnosa između čovjeka i tehnologije – hibridizaciju čovjeka i stroja, odnos čovjeka i umjetne inteligencije (androida) te potencijal da se tehnologija iskoristi u svrhu nadzora i kontrole građana. Recepcija distopijske vizije budućnosti razotkriva činjenicu da se u središtu ovog medijskog teksta nalazi čovjek i njegova priroda sklona pogreškama. Tehnologija se smatra suštinski neutralnom, odnosno zaključuje se da upotreba tehnologije determinira njezinu vrijednost.

Abstract (english)

The main purpose of this research is to explore and reconstruct the reception of the media text Black Mirror using focus groups as a qualitative research method. Black Mirror is a British science fiction anthology television show that explores the relationship between humans and technology, usually set in the highly technologically sophisticated future environments. The main focus of this text are the unanticipated consequences of using new technologies. Two focus groups were organised for this research and all 12 informants were selected using purposive sampling as a tool. In order to facilitate the discussion, selected parts of three episodes were shown: The Entire History of You, Nosedive and Be Right Back. All three chosen episodes problematize certain aspects of the interaction between human beings and technology – the human-machine hybridization, the relationship between humans and artificial intelligence (androids) and the potential to use technology to control human behavior and society as a whole. The reception of the dystopian vision of the future reveals the fact that this text deals more with human nature and its fallibility than with technology. Technology is considered to be essentially neutral, meaning that the use of technology determines its value.

• Keywords: recepcija; fokus grupa; Black Mirror; medijske publike; medijski tekst; semiotika; tehnologija; kiborg; android; umjetna inteligencija; ljudska priroda; distopija; budućnost; kontrola; tehnofobija
• Keywords (english): reception; focus groups; Black Mirror; media audience; media text; semiotics; technology; cyborg; android; artifical intelligence; human nature; dystopia; future; control; technophobia
• Language: croatian
• URN:NBN: urn:nbn:hr:114:396093
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-10-10 09:26:28