Digitalizacija medija: rebrendiranje tradicionalnog medija u digitalni na primjeru 24 sata

master's thesis

• Title (english): Media Digitalization: Rebranding Traditional Media into Digital - A Case Study of 24 sata
• Author: Magdalena Rendulić
• Mentor: Dina Vozab (mentor)
• Mentor: Zrinjka Peruško (sumentor)
• Committee member: Dina Vozab (predsjednik povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Committee member: Hrvoje Jakopović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Media and Communication); Zagreb
• Defense date and country: 2018-09-20-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj rad pokušava odgovoriti na pitanja što je digitalizacija medija i koje sve procese uključuje kroz primjer digitalne strategije u 24sata, najjačem medijskom brandu u Hrvatskoj. Opisane su nove pozicije i nove funkcije nastale iz digitalizacije kao i vještine kojima mora ovladati multimedijalni novinar. Kroz kvalitativnu analizu polustrukturiranih intervjua s izvršnim urednicima i voditeljima digitalnih odjela u redakciji 24sata u ovom radu se objašnjava kako su se njihovi odjeli prilagodili digitalizaciji.

Abstract (english)

This paper is trying to answer questions like what is digitalization of media and which processes it contains through the example of 24sata, strongest media brand in Croatia. New positions and functions that stem form the digitalization are described, as well as new skills that are required for multimedia journalist. Through qualitative analysis of half structured interviews with executive editors and leaders of digital departments in newsroom of 24sata this paper explains how their departments adjusted to digitalization.

• Keywords: Digitalizacija; mediji; "24sata"; medijski brand
• Keywords (english): Digitalization; media; "24sata"; media brand
• Language: croatian
• URN:NBN: urn:nbn:hr:114:840399
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2018-10-31 09:31:27