Efekt trećeg na primjeru praćenja trendova na društvenim mrežama: istraživanje stavova srednjoškolaca

master's thesis

• Title (english): The Third-Person Effect Exemplified by Tracking Trends on Social Networks: Research of High School Students' Attitudes
• Author: Tea Jukić
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Zrinjka Peruško (član povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2018-09-25, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Učinak treće osobe predstavlja percepciju učinka medija na sebe u odnosu na učinak medija na druge. Diplomski rad polazi od teorije učinka treće osobe. Teorija treće osobe uključuje hipotezu koja postulira da ljudi imaju tendenciju smatrati da masovni mediji imaju veći utjecaj na druge, nego na njih same, što se temelji na osobnim predrasudama. U ovom radu cilj je ukazati na postojanje efekta treće osobe među učenicima srednjoškolske dobi. Rad će pokazati smatraju li srednjoškolci da društvene mreže imaju veći utjecaj na druge nego na njih same. Provedena je anketa na uzorku od 125 ispitanika iz dvije različite škole te pet kvalitativnih konverzacijskih intervjua (uzorak intenziteta). Aneketa i intervjui upućuju na postojanje efekta treće osobe. Budući da se efekt treće osobe javlja kada je percipirani utjecaj negativan može se zaključiti da se među mladima društvene mreže percipiraju u negativnom kontekstu barem kada je riječ o ulozi istih u nametanju modnih trendova. S druge strane, najviše korisnika društvenih medija je među mladima. Ovi rezultati ukazuju na to da društvene mreže imaju kompleksnu i proturječnu ulogu u životu mladih što je potrebno dodatno istražiti u budućim sličnim studijama.

Abstract (english)

The effect of a third person is the perception of the effect of the media on itself in relation to the effect of the medium of others. Gradually, he starts with the theory of a third person's performance. Third party theory includes a hypothesis that states that people tend to think that mass media have a greater impact on others than on them, based on personal prejudices. In this paper the aim is to show the effect of a third person on high school students. It will show how high school students make social networks have more impact on others than on them. A survey was conducted on a sample of 125 respondents from two different schools and five qualitative conversational interviews (intensity samples).. Polls and interviews point to the effects of third parties. Since a third party's effect occurs when the perceived impact is negative, one can conclude that social networking among young people is perceived in a negative context, at least when it comes to the role of the same ones in imposing fashion trends. On the other hand, most social media users are among the young. These results suggest that social networks have a complex and contradictory role in the lives of young people, which should be further explored in future similar studies.

• Keywords: "efekt treće osobe"; percepcija utjecaj medija; metoda ankete; kvalitativni intervju
• Keywords (english): "Third party effect"; perception of media impact; survey method; qualitative interview
• Language: croatian
• URN:NBN: urn:nbn:hr:114:065165
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2018-12-03 12:06:10