Medijska reprezentacija rase i etniciteta u animiranim filmovima "Walta Disneya"

master's thesis

• Title (english): Media Representation of race and Ethnicity in "Walt Disney" Animated Movies
• Author: Andrea Lombarović
• Mentor: Helena Popović (mentor)
• Committee member: Helena Popović (predsjednik povjerenstva)
• Committee member: Sanjin Dragojević (član povjerenstva)
• Committee member: Smiljana Leinert-Novosel (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2018-09-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Rad istražuje medijsku reprezentaciju rase i etniciteta u animiranim filmovima koje je Disney kompanija producirala od 1937. godine do danas. Temelji se na analizi narativa osam animiranih filmova iz svih razdoblja Disneya odabranih jer sadrže likove koji pripadaju određenih etničkim ili rasnim skupina, ili pak čitav film tematizira jednu kulturu. Rad također predstavlja razvoj animiranog filma od samih početaka 20. stoljeća kada je ta umjetnost zaživjela te povijest i nastanak Disney kompanije i njezina osnivača, Walta Disneya. Analiza odabranih filmova pokazala je kako reprezentacija rasa i etniciteta u Disneyevim filmovima nije pretjerano napredovala, iako je došlo do određenih pomaka na bolje. Disneyevi su filmovi kroz povijest bili kritizirani zbog brojnih otvoreno rasističkih i nekorektnih prikaza različitih rasnih ili etničkih skupina u društvu, a 90-ih godina uslijedio je trend multikulturalizma koji je prividno poboljšao dotad vrlo loše slike svih etničkih skupina u Disneyevim animiranim filmovima. Naime, prema analizi, može se utvrditi kako se u Disneyevim filmovima i dalje promoviraju norme vezane uz bijelu rasu te kako se, prilikom pojave likova druge rase ili etniciteta, njihov identitet pokušava prikazati nebitnim za njihov razvoj i uspjeh. Iako takva politika prikaza na površini izgleda politički i društveno prihvatljivo, postoje puno dublja značenja koja na društvo mogu imati veliki utjecaj, posebice na djecu koja su glavna publika ovakvih sadržaja.

Abstract (english)

This study analysed the media representation of race and ethnicity in animated films produced by the Disney company from 1937 until today. It is based on the analysis of narrative of eight animated Disney films from different time periods. The eight films were selected because they contain characters of particular ethnic or racial groups. The paper presents the development of the animated film industry from the early 20th century and the making of the Disney company. The analysis showed that the representation of different racial and ethnic minorities has not improved as stereotypes are still used in order to depict members of those groups. Disney films have notoriously been criticised, both today and in the past, for their openly racist and stereotypical representations of different racial and ethnic groups. However, the 1990s showed an increase of multiculturalism in Disney films. Nonetheless, Disney films still promote standards of the white race as superior and when showing characters of different races or ethnicities, films tend to show their identity as irrelevant to their success in life. Even though these representations may look politically and socially acceptable in this day and age, they carry much deeper meaning that can have a major impact on the society, especially children who are the main audience of such content.

• Keywords: analiza narativa; animirani film; Disney; rasa; etnicitet; multikulturalizam.
• Keywords (english): narrative analysis; animated films; Disney; race; ethnicity; multiculturalism.
• Language: croatian
• URN:NBN: urn:nbn:hr:114:524337
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-12-14 10:11:23