Uloga društvenih nejednakosti u korištenju društvenih medija kod mladih: sociološka analiza novih oblika kulturne potrošnje

master's thesis

• Title (english): The Role of Social Inequality in the Use of Social Media among Young People: A Sociological Analysis of New Forms of Cultural Consumption
• Author: Lucija Dugalija
• Mentor: Dina Vozab (mentor)
• Committee member: Dina Vozab (predsjednik povjerenstva)
• Committee member: Zlatan Krajina (član povjerenstva)
• Committee member: Dražen Lalić (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2019-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Istraživanjem se željela testirati teorija kulturnog kapitala te ispitati kulturna potrošnja mladih na društvenim mrežama kako bi se utvrdilo razlikuju li se ispitanici u navedenom s obzirom na odabrane sociodemografske karakteristike - obrazovanje, socioprofesionalni status, sveučilište, tip naselja i obrazovanje roditelja. Istraživanje je provedeno online anketom koja se distribuirala putem društvene mreže Facebook od 27. svibnja do 2. lipnja 2019. godine na prigodnom uzorku od 570 ispitanika, stanovnika šest županija Sjeverozapadne Hrvatske u dobi od 18 do 30 godina. Istraživanjem je utvrđena poveznica između oblika kulturne potrošnje na društvenim mrežama i odabranih sociodemografskih karakteristika mladih. Utvrđeno je kako mladi s višim stupnjem obrazovanja, višeg socioprofesionalnog statusa, sa Sveučilišta u Zagrebu, iz urbanih područja te s višom razinom roditeljskog kulturnog kapitala uglavnom produciraju najmanje sadržaja na društvenim mrežama te ih najmanje koriste za upoznavanje novih ljudi ili za praćenje zabavnih tema. S druge strane, mladi spomenutih sociodemografskih karakteristika najskloniji su korištenju društvenih mreža u edukativne svrhe koje će dalje povećati njihov kulturni kapital kao i praćenju ozbiljnih medija. Zabavne teme (poput lifestyle i celebrity sadržaja) najviše prate mladi sa srednjim stupnjem obrazovanja, srednjeg socioprofesionalnog statusa, s drugih sveučilišta, iz ruralnih područja te srednjeg ili nižeg stupnja obrazovanja roditelja. Produkciji sadržaja na društvenim mrežama te upoznavanju novih ljudi putem istih najskloniji su mladi nižeg stupnja obrazovanja, nižeg socioprofesionalnog statusa, s drugih sveučilišta, iz ruralnih područja i s osnovnoškolskim obrazovanjem oca. Osim po načinu korištenja, mladi se s obzirom na odabrane sociodemografske karakteristike razlikuju i po tipu društvenih mreža koje koriste.

Abstract (english)

This research sought to test the theory of cultural capital and to examine the cultural consumption of young people on social media to determine whether the respondents are different in terms of selected sociodemographic characteristics - education, socio-professional status, university, type of settlement and parent education. The research was conducted on an online survey that was distributed through Facebook's social network from May 27 to June 2, 2019, on a sample of 570 respondents, residents of six counties of northwestern Croatia at the age of 18 to 30 years. The research has established a link between the forms of cultural consumption on social media and selected sociodemographic characteristics of young people. It is visible that young people with higher education, higher socio-professional status, from the University of Zagreb, from urban areas and with a higher level of parental cultural capital mostly produce the least content on social networks and use them least to meet new people or to use the platforms for entertainment. On the other hand, the group with the aforementioned is sociodemographic characteristics are most prone to the use of social networks for educational purposes that will further increase their cultural capital as well as the monitoring of serious media content. Entertainment content (such as lifestyle and celebrity content) is most closely followed by young people with secondary education, middle socio-professional status, from other universities, from rural areas to middle or lower levels of parent education. Producing content on social networks and getting meeting new people through is a characteristic of young people of lower education, lower socio-professional status, from other universities who live in rural areas and whose parents gained primary education at most. Apart from the way of using social media, young people, given their socio-demographic characteristics, also differ in the type of social networks they use.

• Keywords: kulturni kapital; kulturna potrošnja; društvene mreže; društvena stratifikacija; Bourdieu; mladi
• Keywords (english): cultural capital; cultural consumption; social networks; social stratification; Bourdieu; youth
• Language: croatian
• URN:NBN: urn:nbn:hr:114:112973
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-11-11 08:23:24