Hrvatski food blogeri 2019. godine

master's thesis

• Title (english): Croatian Food Bloggers in 2019
• Author: Damira Kovačić
• Mentor: Marina Mučalo (mentor)
• Committee member: Marina Mučalo (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2019-07-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Food blogeri u Hrvatskoj u posljednjih su nekoliko godina važni akteri na gastronomskoj sceni, koji doprinose raznolikosti sadržaja i sudjeluju u kreiranju trendova. Svrha ovog rada je razjašnjenje motiva food blogera za pokretanje bloga te ispitivanje sadržaja koji objavljuju, njihovog zadovoljstva te potencijala za zaradu. U istraživanju su ispunjavanjem online anketnog upitnika sudjelovali hrvatski food blogeri koji blogaju dulje do tri godine i na hrvatskom jeziku. Analizom odgovora utvrđeno je kako hrvatske food blogere motiviraju ljubav prema kuhanju i zabava te kako nitko nije počeo blogati zbog zarade. Također je potvrđeno kako objavljuju raznolik sadržaj, uključujući fotografije, video materijal i tekstove o aktualnostima i zanimljivostima. Zadovoljni su uspjehom svog bloga, koji u većoj mjeri povezuju s pozitivnim feedbackom i ostvarivanjem profita. Nastavno na to, istraživanjem je potvrđeno i kako je od bloganja zaista moguće zaraditi, no mišljenja su bila podijeljena pri upitu je li od tog iznosa moguće živjeti.

Abstract (english)

In recent years, food bloggers have been important actors on the Croatian gastronomic scene, to which they have contributed by creating various content and participating in setting new trends. The objective of this thesis was to explain why food bloggers start writing their blogs and analyse the content they publish, as well as to determine whether they are satisfied with what they do and whether food blogging carries profit potential. The study contained an online questionnaire which surveyed Croatian food bloggers who had been blogging for over three years in the Croatian language. The analysis of replies showed that Croatian food bloggers were motivated by their love for cooking and by a desire to have fun. None of them claimed to have started blogging in order to make a profit. The study also showed that food bloggers release miscellaneous content, including photos, videos and texts on topical and interesting subjects. They were satisfied with the success of their blogs, which they related to positive feedback and profit. What is more, the study confirmed that one can indeed make a profit from blogging, but there was no consensus among food bloggers whether one can make a living by food blogging.

• Keywords: food blog; food blogeri; blogosfera; gastronomija; prehrana; istraživanje
• Keywords (english): food blog; food bloggers; blogosphere; gastronomy; food; survey
• Language: croatian
• URN:NBN: urn:nbn:hr:114:834158
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2019-11-21 10:44:50