Alati odnosa s javnošću u promociji glazbenika i glazbenih događaja u Hrvatskoj

master's thesis

• Title (english): Public Relations Tools in Promotion of Musicians and Music Events in Croatia
• Author: Martina Trbuščić
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Committee member: Dunja Majstorović Jedovnicki (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Strategic Communication); Zagreb
• Defense date and country: 2019-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj diplomski rad daje uvid u stanje na području profesije odnosa s javnošću u glazbenoj industriji u Republici Hrvatskoj. U teorijskom dijelu rada objašnjava se pojam odnosa s javnošću i njihova funkcija. Kako bi se način funkcioniranja ove profesije objasnio što bolje, ona se predstavlja i kroz 4 skupine alata kojima se koriste stručnjaci za odnose s javnošću. Glazbeni odnosi s javnošću i njihovo djelovanje prikazuju se i kroz način funkcioniranja u sferi kulture i sferi slavnih osoba jer dijele značajke s oba ova područja.
U istraživačkom djelu rada ispitali su se putem metode intervjua stručnjaci iz područja odnosa s javnošću koji djeluju u glazbenoj industriji na domaćoj sceni. Kroz 10 pitanja dali su uvid u svoj način rada i karakteristike hrvatske glazbene scene kroz oči odnosa s javnošću, ali i otkrili koji su najveći nedostaci s kojima se susreću u profesiji na redovitoj bazi.

Abstract (english)

This paper gives an insight of the current state in a profession of public relations in music industry in Croatia. In the theoretical framework, there is explained what public relations are and how do they function. To better explain the way they work, they are represented through 4 main groups of public relations tools. This profession and the way it works in music industry can be shown through two similar spheres – culture and representation of celebrities.
The research part was conducted via interviews with professionals in public relations who work in the music industry in Croatia. Through 9 questions they gave insight in a way they work and characteristics of Croatian music scene through the public relations view, but they also share what are in their opinion the biggest disadvantages they encounter almost every day.

• Keywords: odnosi s javnošću; glazbena industrija; Hrvatska; alati odnosa s javnošću; promocija glazbenika i glazbenih događaja
• Keywords (english): public relations; music industry; Croatia; public relations tools; promotion of musicians and music events
• Language: croatian
• URN:NBN: urn:nbn:hr:114:405971
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-11-22 09:25:51