Krizno komuniciranje u turizmu - studija slučaja erupcije vulkana Cumbre Vieja

master's thesis

• Title (english): Crisis Communication in Tourism: A Case Study of the Eruption of the Volcano Cumbre Vieja
• Author: Valentina Pervan
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Marin Galić (član povjerenstva)
• Committee member: Marijana Grbeša-Zenzerović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Diplomski rad Krizno komuniciranje u turizmu - studija slučaja erupcije vulkana Cumbre Vieja napisan je s ciljem istraživanja krizne komunikacije u turizmu uslijed prirodnih katastrofa. S obzirom na osjetljivost turizma kao gospodarskog sektora, turističke destinacije i turističke zajednice moraju znati vješto upravljati kriznim komuniciranjem. Kriza se može teško predvidjeti osobito ako je riječ o prirodnim katastrofama. Prvi dio rada obuhvatio je teorijsko definiranje krize i kriznog komuniciranja kao i važnost društvenih medija u kriznim situacijama u turizmu. Metodološki dio rada koristio se metodom studije slučaja i analizom sadržaja kako bi se ustanovio način komuniciranja turističke zajednice La Palma za vrijeme krize. Svrha ovog rada je prikazati važnost kriznog komuniciranje u turizmu na primjeru studije slučaja erupcije vulkana Cumbre Vieja.

Abstract (english)

The thesis titled Crisis Communication in Tourism: A Case Study of the Eruption of the Volcano Cumbre Vieja is written with the aim of researching crisis communication in tourism due to natural disasters. Given the sensitivity of tourism as an economic sector, tourist destinations and tourist boards must know how to skilfully manage crisis communication. A crisis can be difficult to predict, especially in the case of natural disasters. The first part of the thesis included the theoretical definition of crisis and crisis communication as well as the importance of social medina in crisis situations in tourism. The methodological part of the thesis used the case study method and content analysis to establish the way La Palma tourist board communicates during the crisis. The purpose of this paper is to show the importance of crisis communication in tourism on the example of the case study of the eruption of the volcano Cumbre Vieja.

• Keywords: krizno komuniciranje; turizam; erupcija vulkana; Cumbre Vieja; turistička zajednica
• Keywords (english): crisis communication; tourism; eruption of volcano; Cumbre Vieja; tourist board
• Language: croatian
• URN:NBN: urn:nbn:hr:114:471227
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-01-16 09:47:38