Ekonomija dijeljenja - korištenje aplikacija za uslugu dostave u kontekstu pandemije koronavirusa 2020./2021.

master's thesis

• Title (english): The Sharing Economy - The Usage of Delivery Service Applications in the Context of the Coronavirus Pandemic
• Author: Mia Mikulić
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Zrinjka Peruško (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ekonomija dijeljenja je ekonomski model nastao s pojavom interneta i razvoja informacijskih i komunikacijskih tehnologija. Riječ je o tržištu koje pruža mogućnost svim pojedincima i organizacijama u razmjeni dobara i usluga. S početkom krize koronavirusa, model ekonomije dijeljenja dodatno je dobio na značaju zbog svoje uloge u osiguravanju pristupa uslugama na vrhuncu pandemije. Korištenje platformi za dostavu unutar tržišta ekonomije dijeljenja doživjelo je ekspanzivan rast tijekom pandemije. Anketnim istraživanjem kao primarnim izvorom prikupljanja podataka nastojalo se utvrditi koje su nove navike pojedinci stekli od početka pandemije i u koju svrhu su najčešće koristili aplikacije. Istraživanje je provedeno u travnju i svibnju 2022. godine na uzorku od 104 ispitanika u dobi od 15 do 65 godina, od kojih je 81,7% pripadnica ženskog i 18,3% pripadnika muškog spola. Navike korištenja aplikacija za dostavu i promjene u konzumaciji hrane nastojale su se staviti u kontekst medijskih generacija i njihovih karakteristika. Najveći broj ispitanika (njih ukupno 69) pripada dobnoj skupini od 21 do 30 godina koji su ujedno pripadnici generacije Y i generacije Z te su najviše upoznati s korištenjem informacijskih i komunikacijskih tehnologija. Rezultati istraživanja su pokazali da su se ljudi nakon povećanog korištenja aplikacija za dostavu, vratili prijašnjim navikama što je većim dijelom motivirano visokom cijenom proizvoda i usluga dostave.

Abstract (english)

The sharing economy is an economic model created by the emergence of the Internet and development of information and communication technologies. It is a market that provides an opportunity for all individuals and organizations to exchange goods and services. With the onset of the coronavirus crisis, the sharing economy model gained additional importance due to its role in ensuring access to services at the height of the pandemic. The use of delivery platforms within the sharing economy market has seen expansive growth during the pandemic. Survey research as the primary source of data collection sought to determine what new habits individuals have acquired since the beginning of the pandemic and for what purpose the applications were most often used. The research was conducted during April and May of 2022 on a sample of 104 respondents aged 15 to 65, of whom 81.7% were female and 18.3% were male. Habits of using delivery applications and changes in food consumption were tried to be placed in the context of media generations and their characteristics. The largest number of respondents (69 in total) belong to the age group from 21 to 30 years old, who are also members of generation Y and generation Z, who are most familiar with the use of information and communication technologies. The results showed that after increased use of the delivery application, people returned to their previous habits, which was largely motivated by the high price of delivery products and services.

• Keywords: ekonomija dijeljenja; aplikacije za dostavu; pandemija COVID-19; medijske generacije
• Keywords (english): sharing economy; delivery applications; COVID-19 pandemic; media generations
• Language: croatian
• URN:NBN: urn:nbn:hr:114:306561
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-01-19 09:11:33