Krizni komunikacijski menadžment na primjeru zagrebačkih visokih učilišta

professional thesis

• Title (english): Crisis communication management on the example of higher education institutions in Zagreb
• Author: Maja Fumić
• Mentor: Božo Skoko (mentor)
• Committee member: Goroslav Keller (predsjednik povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Pandemija je uvelike promijenila način na koji fakulteti organiziraju, podučavaju i
komuniciraju unutar dionika fakulteta, ali i sa studentima. Kako su sveučilišta bila nespremna
za prvi val Lockdowna, bilo je potrebno uspostaviti dobru komunikaciju i organizaciju, kako
unutar sveučilišta tako i sa studentima. Osim toga, pravila su morala biti postavljena na način
koji će biti primjenjiv i funkcionirati na razini cijele institucije, ali se dogodilo da takva
organizacija i komunikacija u pojedinim institucijama nije postojala. Učitelji nisu bili ni
jednako osposobljeni za online edukaciju, nisu se imali vremena pripremiti i situacija se nije
promijenila do drugog Lockdowna. Istaknuto je puno problema poput obrazovanja,
nemotiviranosti, organizacije i komunikacije. S druge strane, istaknute su i prednosti kao što su
implementacija sustava u postpandemijskom obrazovanju, percepcija online obrazovanja kao
budućnosti, velika prisutnost učenika na nastavi i bolje iskorišteno vrijeme. To nam govori da
predavači, uz potporu sveučilišta, žele razvijati svoje kompetencije u smjeru online obrazovanja
te da uz praktične savjete u ovom radu ono može postati naša budućnost.

Abstract (english)

The pandemic has greatly changed the way faculties organise, teach and communicate within
faculties members, but also with students. As universities were unprepared for the first wave of
Lockdown, it was necessary to establish good communication and organisation, both within the
university and with students. In addition, rules had to be set in the way that would be applicable
and functioning at the level of the entire institution but it happened that such organization and
communication at some institutions did not exist. Teachers were not even equally trained for
online education, they did not have time to prepare and the situation did not change until the
second Lockdown. A lot of problems such as education, unmotivatedness, organization and
communication were highlighted. On the other hand, the advantages such as the implementation
of the systems in post-pandemic education, the perception of online education as the future, the
large presence of students in class and better used time were also highlighted. This tells us that
lecturers, with the support of the university, want to develop their competences in the direction
of online education and that with practical advice in this paper it can become our future.

• Keywords: pandemija; visoko obrazovanje; komunikacija; pripremljenost; izvedba programa; upravljenje
• Keywords (english): pandemic; higher education; communication; preparedness; education performance; management
• Language: croatian
• URN:NBN: urn:nbn:hr:114:856544
• Study programme: Title: Public Relations; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću (sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-01-23 12:46:17