Analiza sadržaja hrvatskih putopisnih Instagram profila

master's thesis

• Title (english): A content analysis of the Croatian travel Instagram accounts
• Author: Barbara Sokić
• Mentor: Marina Mučalo (mentor)
• Committee member: Marina Mučalo (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Kristian Došen (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-09-10, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Putovanje i priče o putovanjima dio su ljudske povijesti od najranijih vremena. Kako su se razvijali društvo i tehnologija, tako su se mijenjali formati i teme putopisa, od aristokratskih putovanja i istraživanja u 15. i 16. stoljeću, preko popularizacije putovanja uslijed industrijske revolucije, do današnjeg doba globalizacije i digitalizacije. Heterogeni putopisni žanr na razmeđu je fakcije i fikcije, književnosti i novinarstva. Digitalno doba donijelo je značajne promjene, premještajući putopise u sferu blogova i društvenih mreža, što je postavilo profesionalne izazove turističkim novinarima koji se u profesionalnom smislu od travel blogera najviše razlikuju po svojoj etičnosti i transparentnosti u radu. Istraživanje provedeno u ožujku 2024. analiziralo je najpraćenije hrvatske putopisne Instagram profile s ciljem otkrivanja recepta za uspjeh u sferi domaćeg travel blogiranja. Rezultati istraživanja pokazali su da popularni hrvatski travel blogeri uspješno prate najnovije blogerske trendove koristeći Instagram za angažiranje publike i promociju sadržaja, ali i da promovirani sadržaji nisu uvijek prikazani transparentno. Istraživanje je ukazalo na potrebu za daljnjim analizama kako bi se bolje razumjele prakse i etički aspekti travel blogiranja te kako bi se utvrdili ključni faktori uspjeha u ovom sve popularnijem obliku digitalnog poduzetništva.

Abstract (english)

Travel and stories of one’s travels have been a part of our history since the earliest times. As society and technology have developed, the formats and themes of travel writing have changed, from aristocratic journeys and explorations in the 15th and 16th century, through the popularization of travel during the Industrial Revolution, to today's era of globalization and digitalization. The heterogeneous genre of travel writing lies at the intersection of fact and fiction, literature and journalism. The digital age has brought significant changes, moving travel writing into the realm of blogs and social media, which has brought professional challenges for travel journalists who primarily distinguish themselves from travel bloggers through ethics and transparency of their work. A study conducted in March 2024 analyzed the most popular Croatian travel profiles on Instagram as an attempt to uncover the recipe for success in the domestic travel blogging sphere. The study results showed that popular Croatian travel bloggers successfully follow the latest blogging trends, using Instagram to engage their audience and promote content, but also revealed that promoted content is not always presented transparently. The research highlighted the need for further analysis to better understand the practices and ethical aspects of travel blogging and to identify the key

• Keywords: putopis; analiza sadržaja; travel blogeri; Instagram
• Keywords (english): travelogue; content analysis; travel bloggers; Instagram
• Language: croatian
• URN:NBN: urn:nbn:hr:114:646050
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-14 08:11:35