Utjecaj igranog filma u brendiranju Republike Hrvatske

master's thesis

• Title (english): The Role of Movies in Branding of the Republic of Croatia
• Author: Martina Nakić
• Mentor: Božo Skoko (mentor)
• Committee member: Božo Skoko (predsjednik povjerenstva)
• Committee member: Hrvoje Jakopović (član povjerenstva)
• Committee member: Dražen Lalić (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2019-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

U ovom diplomskom radu razmatra se kako igrani film utječe na brendiranje Hrvatske. Naglasak je stavljen na filmove stranih produkcija snimane na hrvatskim lokacijama, filmove stranih produkcija kojima Republika Hrvatska služi kao tema te na hrvatske filmove koji su ostvarili uspjeh na stranim i domaćim festivalima. Hrvatska je mala zemlja pa ni njena filmska produkcijom nije velika, no ipak nudi raznolike žanrove i teme. Svaki film na svoj način brendira zemlju iz koje dolazi pa tako hrvatski film pruža razne prilike za stvaranje imidža o Hrvatskoj. U radu je također predstavljen sažet pregled hrvatskog filma od osamostaljenja do danas.

Abstract (english)

The graduate thesis examines how feature film influences the nation branding of Croatia. The emphasis is placed on foreign productions which filmed at Croatian locations, foreign-produced movies in which Croatia serves as a theme, and Croatian films that have achieved success at foreign and domestic film festivals. Croatia is a small country so its film production is not very large, but still offers a variety of genres and themes. Each film contributes to the branding of the country from which it comes so Croatian movies provide various opportunities to create an image of Croatia. The thesis also presents a brief overview of Croatian film from independence to the present.

• Keywords: igrani film; hrvatski film; Hrvatski audiovizualni centar; brendiranje; imidž; filmski turizam
• Keywords (english): feature film; Croatian film; Croatian Audiovisual Centre; branding; image; film tourism
• Language: croatian
• URN:NBN: urn:nbn:hr:114:167388
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-01-08 08:20:56