Komunikacija Pape Franje za vrijeme pandemije COVID-19 na Twitteru

master's thesis

• Title (english): Twitter Communication of Pope Francis during the COVID-19 Pandemic
• Author: Maša Marija Čotić
• Mentor: Božo Skoko (mentor)
• Committee member: Božo Skoko (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Pandemija COVID-19 obilježila je 2020.godinu, osobito njen početak, te donijela nove obrasce ponašanja, koji su pred čovjeka postavila brojne socijalne, ekonomske i društvene izazove. Nastala kriza pogodila je cijeli svijet, pa tako i Katoličku Crkvu kao organizaciju koja okuplja 17,7 % svjetske populacije, a na čijem čelu je papa Franjo. U periodu koji karakterizira nužnost socijalne distance u fokus su došle društvene mreže, među kojima je i društvena platforma Twitter. Svojo službeni profil ima i Papa Franjo pod imenom @Pontifex, koji je tamo svakodnevno objavljivao sadržaj. Cilj ovog rada je dokazati kako je papa Franjo na spomenutom profilu provodio kriznu komunikaciju u razdoblju od ožujka do lipnja 2020. godine. Također, nastoji potvrditi kako se Papino liderstvo jasno ocrtava kroz njegove objave u navedenom razdoblju. Za potrebe ovoga istraživanja korištena je metoda analize sadržaja.

Abstract (english)

The COVID-19 pandemic marked 2020, especially its beginning, and brought with it new patterns of behavior, which posed numerous social, economic and societal challenges to man. The resulting crisis has affected the whole world, including the Catholic Church as an organization that gathers 17.7% of the world's population, and is headed by Pope Francis. Great focus at that time of social distance and limitations was given to social networks, among which is the social platform Twitter. Pope Francis also has his official profile under the name @Pontifex, which is a daily published content. This paper aims to prove how Pope Francis conducted crisis communication in the period from March to June 2020 on the mentioned profile. We also seek to confirm that the Pope's leadership is clearly outlined through his revelations in the said period. For the purposes of this research, the method of content analysis was used.

• Keywords: pandemija COVID-19; krizna komunikacija; liderstvo; poruka lidera; Twitter; papa Franjo
• Keywords (english): COVID-19 pandemic; crisis communication; leadership; message of the leader; Twitter; Pope Francis
• Language: croatian
• URN:NBN: urn:nbn:hr:114:937263
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-01-17 10:34:35