Razvoj Hrvatske udruge za odnose s javnošću od osnutka do danas

professional thesis

• Title (english): The development of the Croatian Public Relations Association from its founding to the present day
• Author: Iva Prpić
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Božo Skoko (predsjednik povjerenstva)
• Committee member: Goroslav Keller (član povjerenstva)
• Committee member: Hrvoje Jakopović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Hrvatska udruga za odnose s javnošću (HUOJ) prva je strukovna udruga u Republici Hrvatskoj koja okuplja komunikacijske stručnjake i praktičare s ciljem usavršavanja struke, informiranja članova te unaprijeđenja standarda i ugleda odnosa s javnošću. HUOJ je osnovan 1994. godine, a u svojoj gotovo 30-godišnjoj povijesti i aktivnog rada, nemoguće ga je odvojiti od razvoja odnosa s javnošću na ovim prostorima. Cilj ovog specijalističkog rada bio je, metodom intervjua, provjeriti koliko se udruga mijenjala i razvijala tijekom godina i na koji je način utjecala na razvoj odnosa s javnošću u Hrvatskoj. Analizom rezultata ustanovljeno je kako su se tijekom proteklih 29 godina znatno mijenjali alati i tehnike koji su praktičari koristili, ali i da su trendovi i napredak društvenih mreža te online komunikacije utjecali da komunikacijski praktičari danas posjeduju veća tehnička znanja i vještine.

Abstract (english)

Croatian Public Relations Association (CRPA) is the first professional association in the Republic of Croatia that gathers communication experts and practitioners intending to improve the profession, inform members and enhance the standards and reputation of public relations. CRPA was founded in 1994 and in its almost 30-year history and active work, it is impossible to separate it from the development of public relations in these areas. The goal of this specialist work was to examine, using the interview method, how much the association has changed and developed over the years and in the accepted manner, has influenced the development of relations with the public in Croatia. The analysis has established that over the past 29 years, the tools and techniques used by practitioners have changed significantly, but also that the trends and progress of social networks and online communication have a great influence on the branch, so communication practitioners today must have better technical knowledge and skills.

• Keywords: Hrvatska udruga za odnose s javnošću; društvene mreže; odnosi s javnošću; modernizacija; tehnike i alati; Internet
• Keywords (english): Croatian Association for Public Relations; social networks; public relations; modernization; techniques and tools; Internet
• Language: croatian
• URN:NBN: urn:nbn:hr:114:965340
• Study programme: Title: Public Relations; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću (sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-12-18 08:52:54