Krizna komunikacija u rodnoj perspektivi: Slučaj hrvatske pjevačice Severine Vučković

master's thesis

• Title (english): Crisis Communication from a Gender Perspective: The Case of the Croatian Singer Severina Vučković
• Author: Goran Balde
• Mentor: Marijana Grbeša-Zenzerović (mentor)
• Committee member: Marijana Grbeša-Zenzerović (predsjednik povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-02-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovaj rad se bavi kritičkom analizom diskursa na primjeru sudskog postupka nad skrbništvom maloljetnog sina hrvatske pjevačice Severine Vučković i srpskog poduzetnika Milana Popovića. Nastoji se otkriti koriste li tri odabrana hrvatska online portala diskursnim mehanizmima i ako da, kojim. Također se otkriva na koji način je Severina Vučković vodila komunikaciju s medijima i javnosti u vezi navedenog slučaja. Istraživanje je utvrdilo da se portali Indeks.hr, Večernji.hr i 24sata.hr koriste diskurzivnim mehanizmima i to najčešće rodnom stereotipizacijom u kojoj se degradira žena. Također, analizom je utvrđeno da je hrvatska pjevačica bila previše opuštena prilikom komunikacije i nije birala riječi te je zbog toga bila izložena javnosti koja je događaje mogla percipirati u vrlo negativnom kontekstu.

Abstract (english)

This paper deals with a critical analysis of the discourse on the example of the court proceedings over the custody of the minor son of Croatian singer Severina Vučković and Serbian entrepreneur Milan Popović. The aim is to find out whether three selected Croatian online portals use discourse mechanisms and, if so, which ones. It is also revealed how Severina Vučković communicated with the media and the public regarding the case mentioned before. The research established that the portals Index.hr, Večernji.hr and 24sata.hr use discursive mechanisms, most often stereotyped in which women are degraded. Also, the analysis established that the Croatian singer was informal when communicating and did not choose her words, and because of that she was exposed to the public, who could perceive the events in a very negative context.

• Keywords: rodna ravnopravnost; stereotipizacija; odnosi s javnošću; krizna komunikacija; Severina Vučković; kritička analiza diskursa
• Keywords (english): gender equality; stereotype; public relations; crisis communication. Severina Vuckovic; critical discourse analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:114:617418
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-03-04 09:08:45