Uloga naslova u tiskovinama i digitalnim medijima na primjeru Jutarnjeg lista

master's thesis

• Title (english): The Function of Headlines in Print and Digital Media: a Case Study of Jutarnji list
• Author: Daria Bertek
• Mentor: Igor Kanižaj (mentor)
• Committee member: Igor Kanižaj (predsjednik povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2017-06-29, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Kvalitativnom (opisnom) analizom sadržaja pokušalo se utvrditi u kojoj se mjeri i na koji način mijenjaju naslovi prilikom prelaska iz tiskanih novina Jutarnji list na internetski portal Jutarnji.hr. Analiza sadržaja obuhvatila je rubrike Vijesti i Kronika dnevnog izdanja Jutarnjeg lista, i to u razdoblju od 1. do 31. svibnja 2017. godine. Rubrike su odabrane jer ih uredništvo smatra najčitanijima. Dobiveni rezultati pokazuju kako se naslovi na člancima s tematikom crne kronike, odnosno zločina, ubojstava i silovanja mijenjaju gotovo uvijek, i to tako što im se dodaju senzacionalistička obilježja – hiperbole, emocionalno nabijeni epiteti i prilozi, dok se oprema tekstova unutarnjopolitičke tematike mijenja u znatno manjoj mjeri. No, kada se mijenja, uglavnom se ne koriste riječi koje bi izazivale emocionalnu reakciju, nego se uklanja najvažnija informacija kako bi čitatelji morali kliknuti na tekst. Dobiveni rezultati dokazuju da se oprema tekstova iz novina mijenja u smjeru senzacionalizma i preuveličavanja kako bi bilo što više klikova i otvaranja samog članka.

Abstract (english)

This qualitative (descriptive) content analysis is an attempt to determine how much and in which way headlines change during the transition from Jutarnji list to the Jutarnji.hr web portal. The content analysis includes the "News" and "Crime" rubrics of printed edition of daily newspaper Jutarnji List, in the period from May 1 to May 31, 2017. These rubrics are selected because the editorial board considers them the most read. The results showed that the titles of Crime articles, especially about crimes, murders and rapes are almost always changed, in a way that sensationalistic features such as hyperbole, emotionally charged epithets, adjectives and attachments are added, while textual equipment of articles about interior politics changed much less. But when it is changed, headlines don’t include words which evoke emotional response, and they remove the most important information so that readers need to click on the text. The results prove that headlines from original printed edition of newspapers change in the direction of sensationalism and exaggeration to make more clicks and opening of the web articles.

• Keywords: naslov; analiza sadržaja; Jutarnji list; internetski portal; senzacionalizam; uređivačka politika; uloga urednika
• Keywords (english): headline; content analysis; Jutarnji list; news portal; sensationalism; editing policy; editor’s role
• Language: croatian
• URN:NBN: urn:nbn:hr:114:360213
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2017-10-30 11:25:10