Društvene mreže i sobodno vrijeme: ovisnost ili stil života?

master's thesis

• Title (english): Social Media and Leisure Time: Addiction or Lifestyle?
• Author: Ana Rotim
• Mentor: Gordana Vilović (mentor)
• Mentor: Dunja Majstorović (mentor)
• Committee member: Dunja Majstorović (predsjednik povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2017-07-04, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Istraživanjem se željelo utvrditi koliko studenti koriste društvene mreže, što na njima točno rade, koriste li ih u društvu te ključno, postoji li nesrazmjer između količine korištenja društvenih mreža i samoprocjene studenata o vlastitoj ovisnosti. Istraživanje je provedeno u dva dijela. Prvi dio istraživanja činila je online anketa koja je provedena na prigodnom uzorku od 406 ispitanika. Drugi dio bio je dnevnik korištenja društvenih mreža kojeg je ispunilo deset studenata. Rezultati dobiveni online anketom potvrdili su četiri od pet postavljenih hipoteza, da studenti koriste društvenu mrežu Facebook bez cilja, da koriste pametne telefone i društvene mreže čak i kad se nalaze u društvu te da studentice u većoj mjeri koriste i objavljuju sadržaj na njima. Analizom dnevnika korištenja društvenih mreža također je potvrđeno da studenti koriste društvene mreže bez cilja i da studentice koriste te objavljuju sadržaj u većoj mjeri. Iako je 72,4% studenata procijenilo kako nisu ovisni o društvenim mrežama, njih preko 60% provodi više od sat vremena svakog dana na njima. Takvi rezultati pokazuju da studenti nemaju predodžbu o ovisnosti.

Abstract (english)

The research sought to determine how many students use social networks, for what purpose, when and in which occassion are they using them, and mainly is there a discrepancy in the frequency of using social networks and students self-assessment of their own addiction. The research was conducted in two parts. First part was the online survey conducted on a sample of 406 respondents. Second part includes a diary of social networking that is filled by ten students. The results obtained through online surveys confirmed four out of five hypotheses. Students use Facebook without any particular reason, also they use smartphones and social networks while socializing with other people. Furthermore, female students are using socail network and publishing content to a greater extent then male students. By analyzing the diary of social networking, it is confirmed that students use social networks without a goal and that female students use and publish content to a greater extent than male students. Although 72.4% of students estimated that they are not addicted to social networks, over 60% of them spend more than an hour a day social networking. Such results show that students have no perception of their addiction.

• Keywords: društvene mreže; ovisnost; studenti; Facebook; pametni telefoni
• Keywords (english): social network; addiction; students; Facebook; smartphones
• Language: croatian
• URN:NBN: urn:nbn:hr:114:217651
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2017-11-02 13:10:05